In
the “glamorous” world called the music industry, every artist is expected to be
developed by a record label. A distinctive sound is supposed to be created to help
us distinguish between the plenteous artists that pollute radio stations. Once an
image and sound is produced, the expectancy from record executives is that an
abundance of money will be brought in.
Sometimes
it takes more than just talent to make it big (something R&B fans cannot
comprehend). Sometimes the public wants someone with a distinctive voice,
whether it is weak or lacking in range is not their concern, which is able to
keep their attention for a duration of time exceeding those of teeny bop fans. Sometimes
we just want a star. No matter how distinctive your voice is, the public will
always compare you to other artists. In this case, we introduce you to Rita Ora.