If people think that Madonna’s predictable tactics of dissing artists (Janet and Lady Gaga as of late) are a platform for the obsolete performer to sustain her relevancy, then the latest batch of news is sure to put a back burner on these speculations.
Madge will firstly appear on 'The Tonight Show' with Jay Leno on January 30 to possibly stir up more controversy. The Megaforce-directed video for “Give Me All Your Luvin’” will incorporate a football and cheerleader theme – a clever theme that represents the impending performance at the Super Bowl. This video will be previewed on 'American Idol', Thursday, February 2, followed by the premiere of the full video the following date coincided with the song’s release.
Madge will then is also preparing to gain huge digital sales, following the success of Lady Gaga and Britney Spears, with an iTunes deal. iTunes will offer an exclusive worldwide pre-order of the deluxe edition of ‘MDNA’ (due March 26), an 18-track album which will include an exclusive remix. This remix will be available from Friday, February 3 through Monday, February 6. The album will also be available for $9.99 and fans will receive an immediate download of “Give Me All Your Luvin’”.
Madge will then take the stage at the Super Bowl halftime with Nicki Minaj and M.I.A. for a performance of “Give Me All Your Luvin’”, followed by a performance will LMFAO. Will we finally see Madonna wiggling to the sonical sounds of “Sexy And I Know It” or party rocking with the drunk teenagers that will be present at the Super Bowl? Hopefully all these appearances and shading will get the song to rocket to number 1 on the Billboard Hot 100.