Example Releases "Stay Awake" Video

British artist Example premiered the latest video for his new single “Stay Awake”. I’ve never heard about him, but I’ve done some research on him.

The rapper has released two albums so far, with one pending. The first one was a commercial disappointment, while his sophomore was much more successful, selling 60,000 copies (which is quite good for a UK act). He released his first single “Changed The Way You Kissed Me” off of his third upcoming album, “Playing In The Shadows”, which hit #1 in the UK, selling 115,000 copies it’s first week. The single has sold 350,824 copies so far.

The new video is basically Example rapping against a grey backdrop, with intersected scenes of different party events taking place. It’s a nice video but there’s nothing really creative about it.

The single will be released August 28, which is the normal way the UK releases singles. Release it to radio, premiere the video, and then release the single a week before the album’s release. It’s really a risky strategy, but works for a lot of artists,

Watch the video below.

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Source: [The Prophet Blog]